Dance of Excellence

Dance of Excellence

Leading with 

Systems Thinking

Mohammad A. Albuzaid

Table of Contents

Foreword

Acknowledgments

Introduction: The Imperative of Systems Thinking in Leadership

Part I: Understanding Systems Thinking

  • Chapter 1: The Basics of Systems Thinking
    • Defining Systems and Key Properties
    • Interconnectivity, Feedback Loops, and Emergent Behavior
    • From Linear to Systems Thinking
  • Chapter 2: Systems Archetypes
    • Common Archetypes and Their Impact
    • Analyzing Challenges Through Systems Archetypes

Part II: Systems Thinking in Leadership Action

  • Chapter 3: Visionary Leadership Through a Systems Lens
    • Crafting a Systems-Informed Vision
    • Communicating Vision for Alignment
  • Chapter 4: Operationalizing Systems Thinking
    • Mapping and Analyzing Your System
    • Strategies for Aligning Operations with Your Vision
    • Fostering Cross-Functional Collaboration
  • Chapter 5: Decision-Making and Systems Thinking
    • Holistic Decision-Making Frameworks
    • Anticipating Second and Third-Order Consequences
    • Scenario Planning for Uncertainty

Part III: Creating a Culture of Systems Thinking

  • Chapter 6: Fostering a Systems-Thinking Culture
    • Characteristics of a Systems-Oriented Culture
    • Strategies for Overcoming Resistance to Change
  • Chapter 7: Leadership Development and Systems Thinking
    • Embedding Systems Thinking in Leadership Programs
    • Mentorship and Coaching for Systems Awareness

Part IV: Systems Thinking for Sustainable Success

  • Chapter 8: Sustainability and Systems Thinking
    • Understanding Long-Term Impacts and Ethical Responsibility
    • Closed-Loop Systems and Regenerative Practices
  • Chapter 9: The Future of Leadership with Systems Thinking
    • Emerging Trends and the Need for Systems Thinkers
    • Key Leadership Skills for Navigating Complexity

Conclusion: The Dance of Excellence

Glossary

Appendix: Tools and Templates

*   System Mapping Worksheets

*   Scenario Planning Guides

*   KPI Development Templates

References

About the Author

Index

Introduction: The Imperative of Systems Thinking in Leadership

We live in a world of systems. From the intricate ecosystems that sustain life to the vast global markets that shape economies, every aspect of our existence unfolds within interconnected webs of elements and relationships.  Leadership, at its core, is about navigating these systems to achieve our goals.

Yet, traditional leadership models often emphasize linear thinking and a focus on isolated parts rather than the dynamic whole.   This approach, while perhaps sufficient in simpler times, increasingly falls short in addressing the complex, interconnected challenges faced by leaders today.

This is where systems thinking emerges as a vital new paradigm. Systems thinking offers a holistic approach, empowering leaders to understand the relationships between elements, anticipate the ripple effects of their actions, and design strategies that foster adaptability and sustainable success.

“The Dance of Excellence: Leading with Systems Thinking” invites you on a journey of discovery and transformation.   This book is more than a theoretical guide; it’s a call to action, equipping current and future leaders with the tools and mindsets needed to navigate complexity with confidence and clarity. Through a blend of foundational concepts, practical strategies, and real-world examples, we will explore how to:

  • Develop a Systems Mindset: Learn to identify, map, and analyze the systems that drive organizational performance.
  • Make Informed Decisions: Utilize systems thinking to make strategic choices that account for short-term needs and long-term systemic health.
  • Adapt and Thrive: Foster organizational resilience and adaptability in the face of uncertainty and change.
  • Cultivate Sustainable Success: Lead with an eye towards ethical practices, environmental responsibility, and a positive impact on the broader systems in which your organization operates.

Let’s embark on this journey together!

Chapter 1: The Basics of Systems Thinking

Introduction to Systems Thinking for the Oil, Gas, and Petrochemical Industries

In the dynamic and interconnected world of energy, success hinges on understanding the ‘big picture’. Traditional approaches focused on optimizing individual components are no longer sufficient. Systems thinking empowers you, as a leader in the oil, gas, or petrochemical industries, to navigate complexity, anticipate disruptions, and make decisions that ensure long-term success within this evolving landscape.

Imagine your organization as a vast oilfield. It’s not just a collection of wells, pipelines, refineries, and distribution centers; it’s a complex web where changes in production rates, technology malfunctions, or market fluctuations ripple through the entire system. Systems thinking provides the tools to understand this intricate network, allowing you to make more informed, strategic choices.

Key Principles of Systems Thinking

Let’s explore three foundational principles that underpin systems thinking:

  1. Interconnectivity:  Nothing exists in isolation. Just as a change in oil prices can  impact everything from exploration investment to consumer demand, decisions you make within your organization send ripples throughout the value chain. Systems thinking emphasizes understanding these relationships to predict unintended consequences and capitalize on opportunities.
  2. Feedback Loops:  Systems are constantly self-adjusting through feedback loops. Consider these examples:
    • Positive (Reinforcing) Loop: A successful exploration campaign leads to increased investment, further boosting production and profits.
    • Negative (Balancing) Loop: Pressure sensors in a pipeline detect a leak, triggering an automatic shutdown to prevent a larger spill.

Learning to identify and manage these loops is crucial for maintaining stability and driving desired outcomes.

  1. Emergent Behavior: Complex systems produce unpredictable results, even when you think you understand all the parts. A minor equipment failure can cascade into a major shutdown, or geopolitical shocks can drastically alter market dynamics. Systems thinking encourages you to look beyond simple cause-and-effect relationships, seeking patterns and underlying structures that influence your organization.

Systems Thinking vs. Traditional Thinking

Traditional problem-solving in the oil and gas industry often follows a linear path:

  1. Identify a problem: E.g., declining production from an aging well.
  2. Analyze the cause: E.g., equipment wear, reservoir depletion.
  3. Implement a solution: E.g., Enhance recovery techniques, replace components.

This approach falls short in complex systems because:

  • Root Causes: Focusing on a single, obvious problem might mask the underlying systemic issues driving it. Is there a lack of preventative maintenance impacting multiple assets? Are declining reserves a symptom of a wider need for diversified exploration?
  • Unintended Consequences: Solving a problem in one area might create unforeseen problems in others. For example, maximizing production in the short term can lead to rapid depletion, harming long-term output.
  • Missed Opportunities: When we isolate elements, we lose sight of potential synergies and leverage points. Could waste products from refining be valorized, creating new revenue streams?

Example: The Supply Chain Disruption

Picture an oil company struggling with delayed equipment deliveries due to port congestion. A traditional approach might focus on negotiating with suppliers or finding alternative shipping routes. Systems thinking asks broader questions:

  • External Factors: Is this a temporary disruption or a sign of long-term shifts in global trade?
  • Internal Bottlenecks: Are there inefficiencies in inventory management or procurement processes that are worsening the problem?
  • Resilience: Could partnering with local suppliers or investing in 3D-printing capabilities reduce future vulnerability to similar disruptions?

By adopting this holistic view, the real drivers of the problem become clear, leading to more effective and sustainable solutions.

Systems Thinking in Action

Applying systems thinking involves asking broader questions and shifting your leadership focus:

  • From Problems to Patterns: Instead of focusing solely on isolated incidents, look for recurring themes or trends over time. Are safety incidents clustered in a specific facility, indicating systemic training or equipment issues?
  • From Silos to Systems: Break down departmental barriers and consider how decisions in one area impact the entire organization. How do drilling efficiency gains translate to overall profitability within the broader energy market context?
  • From Short-term Fixes to Long-term Health: Consider the potential long-term consequences of your actions and prioritize systemic health. This includes environmental sustainability, managing risks associated with geopolitics, and attracting talent in a changing energy landscape.

In the next chapter, we’ll delve into common systems archetypes, recognizable patterns of behavior that provide insights into the challenges and opportunities that shape the oil, gas, and petrochemical industries.

Chapter 2: Systems Archetypes

Introduction to Archetypes

Picture a bustling marketplace full of familiar scenarios: a sudden rush on a popular product, an argument between two stall owners, a new competitor with surprisingly low prices. Systems thinking recognizes that these aren’t random events. They are manifestations of recurring patterns of behavior known as systems archetypes. Learning to identify these archetypes is like gaining an X-ray view of your organization, allowing you to see the underlying structures driving the problems and opportunities you face.

Common Systems Archetypes

Let’s explore a few common archetypes and how they manifest in organizations:

  • Limits to Growth: This archetype describes situations where initial success eventually hits a ‘ceiling’. Rapid growth fueled by a new product might be hindered by production capacity limitations, lack of trained staff, or market saturation. Recognizing this archetype early allows leaders to take proactive steps to address the limiting factors and ensure sustainable growth.
  • Fixes that Fail: Picture this: a customer service department is under pressure due to rising complaints.  The quick fix is to hire more staff.  However, without addressing the root cause of the complaints (perhaps a faulty product or confusing procedure), the problem persists. Worse, now there’s a larger, less efficient department. This archetype highlights the need to look beyond short-term solutions to systemic issues.
  • Tragedy of the Commons: This archetype describes the depletion of a shared resource due to individual self-interest.  Think of teams overbooking shared meeting rooms, departments fighting over tight budgets, or individual employees exploiting flexible work policies. Understanding this dynamic helps leaders design systems that promote collaboration and sustainable use of common resources.
  • Shifting the Burden:  This archetype involves a problem with a fundamental solution that requires time and effort, and a ‘quick fix’ that provides short-term relief but worsens the problem in the long run. For example, consistently relying on overtime to meet deadlines instead of addressing the root causes of inefficiency.  Recognizing this pattern helps leaders avoid solutions that create long-term dependency and hinder true progress.

Applying Archetypes to Understand Organizational Dynamics

How do you apply archetypes in your leadership practice? Here’s where your systems thinking skills come into play:

  1. Identify the Problem Pattern: Observe recurring challenges or unintended consequences within your organization. Do they fit any of the common archetypes?
  2. Dig Deeper:  Don’t stop at labeling the archetype. Analyze the underlying structure of the system that’s producing this behavior. What are the feedback loops involved? Are there hidden limits or conflicting goals?
  3. Design Strategic Interventions:  With a clearer understanding of the systemic pattern, you can develop interventions targeted at the root of the problem rather than just the symptoms. These solutions often involve changing policies, realigning incentives, or fostering cooperation.

Example: The Escalation Problem

Imagine your organization consistently faces situations where issues escalate into crises that demand high-level intervention. This might point to the “Shifting the Burden” archetype. Possible root causes could be:

  • A lack of clear decision-making authority at lower levels, leading to delays.
  • A fear of failure culture, making employees hesitant to raise issues early.
  • An emphasis on rewarding ‘heroic saves’ rather than proactive problem-solving.

Systems Archetypes as Diagnostic Tools

By familiarizing yourself with common system archetypes, you gain a set of powerful diagnostic tools. Rather than being surprised by recurring issues, you can start to anticipate them and proactively address the systemic flaws that give rise to them. This ability to see beneath the surface empowers you to lead with strategic foresight.

Important Note: Real-world scenarios are rarely textbook examples of a single archetype.  Often, several interacting archetypes are at play. The key is to develop a knack for recognizing the dominant patterns at the heart of your organization’s challenges.

In our next chapters, we’ll shift our focus from understanding systems to using that understanding to guide leadership actions, strategic planning, and decision-making.

Chapter 3: Visionary Leadership Through a Systems Lens

Crafting a Systems-Informed Vision

A powerful vision is the guiding star of any successful organization. Traditional visions often focus on ambitious goals – increasing market share, achieving revenue targets, or expanding into new territories.  While important, these goals-focused visions can miss the larger picture. A systems-informed vision goes further. It outlines the desired state of your organization as a dynamic, interconnected system.

How do you create a vision with systems thinking at its core?

  • Beyond Products and Profits: Consider the broader context in which your organization operates. What positive impact do you want to have on your customers, your community, or even your industry as a whole?
  • Interconnected Goals: Instead of siloed objectives, craft a vision where goals across different departments reinforce each other. For example, aiming for exceptional customer experience while simultaneously striving for operational efficiency and employee well-being.
  • Long-term Sustainability: Incorporate principles of sustainability and ethical practices. Think about how your organization can thrive while contributing to environmental health and social well-being.

Example:  The Healthcare Transformation

A healthcare provider’s traditional vision might be: “To become the market leader with the most hospitals and highest profit margins.”

A systems-informed vision might be: “To create a vibrant healthcare ecosystem where all individuals have access to affordable, high-quality care, and where our organization fosters wellness and innovation.”

Notice how the second vision paints a richer picture of the desired future state of the system, beyond simply metrics and expansion.

Communicating the Vision

Crafting a systems-informed vision is only the first step. To ignite action and alignment, you must communicate it effectively. Here’s where storytelling meets systems thinking:

  • The Power of Metaphors: Make your vision relatable by using metaphors that resonate with your employees. For example, the healthcare provider might use the metaphor of a ‘healthy ecosystem’ to describe their desired system.
  • Visualizations: Simple diagrams or system maps can help illustrate the interconnectedness of your vision’s elements, making it easier to grasp.
  • Highlight Systemic Benefits: Don’t just communicate the “what” of the vision, emphasize the “why.” Explain how achieving this vision benefits all stakeholders, creating a shared sense of purpose and motivation.

From Vision to Actionable Strategies

A compelling vision is useless without a roadmap for turning it into reality. Systems thinking helps guide this translation:

  1. Break Down the Vision: Identify the key subsystems within your organization that contribute to the overall vision. For example, in the healthcare vision, subsystems might include patient care, research and development, community outreach, and operational efficiency.
  2. Set Aligned Goals:  Develop specific objectives and KPIs for each subsystem that clearly support the larger vision. Ensure there’s coherence between the different parts of your system.
  3. Encourage Collaboration:  Communicate the systems-informed vision throughout the organization, encouraging  cross-functional teams to work together in achieving shared goals.

Example: Achieving the Healthcare Vision

  • Patient Care Subsystem might have goals for reducing wait times and improving patient outcomes.
  • Research & Development might be tasked with innovating new treatments while lowering costs.
  • Community Outreach might focus on preventive care and reaching underserved populations.

It’s crucial that these subsystems don’t work in isolation. Collaboration is key to create a holistic system aligned with the broader vision.

Systems Thinking for Ongoing Adaptation

A systems-informed vision isn’t a static blueprint. As internal and external circumstances change, your vision may need to evolve too.  Systems thinking fosters agility by helping you:

  • Monitor Key Indicators: Track metrics relevant to the different aspects of your vision. Notice the patterns and trends that emerge.
  • Anticipate Challenges: Use scenario planning to visualize potential disruptions and proactively develop responses.
  • Iterative Approach: Be prepared to refine your vision and strategies based on feedback loops and insights gained along the way.

Remember, visionary leadership embraces complexity and welcomes feedback. A systems-informed vision positions your organization for long-term success and prepares you to navigate an ever-changing world.

Chapter 4: Operationalizing Systems Thinking

From Vision to Actionable Strategies

In the previous chapter, we explored how to craft a compelling vision infused with systems thinking principles. Now, it’s time to turn that vision into reality. This chapter guides you through operationalizing systems thinking – that is, embedding it into the processes, decision-making, and everyday practices of your organization.

Key Steps in Operationalizing Your Vision

  1. Mapping Your System: A clear understanding of your organizational system is essential. Create a visual map that identifies:
    • Subsystems: Key departments, functions, or processes
    • Flows: How information, resources, or work moves between subsystems.
    • Feedback Loops: Both positive (reinforcing) and negative (balancing) loops that regulate the system’s behavior.
    • External Factors: Customers, market forces, regulations, etc., influencing the system.

Tip: Start with a high-level map and gradually add detail. Involve employees from different parts of the organization to get diverse perspectives.

  1. Analyzing Your System: Use your map to guide strategic discussions:
    • Bottlenecks: Where do resources, information, or decision-making processes get stuck?
    • Leverage Points: Where can relatively small changes have a significant impact on the overall system?
    • Unintended Consequences: What are potential side effects of actions taken in one subsystem on other parts of your organization?
    • Hidden Connections: Are there overlooked relationships between subsystems that could be harnessed for greater efficiency or innovation?
  1. Designing Systems-Aligned Strategies:  Develop operational plans that support your systems-informed vision:
    • Prioritization: Focus on initiatives that address bottlenecks, amplify positive feedback loops, or create positive system-wide impacts.
    • Resource Allocation: Ensure that your budget, people, and technology are aligned with strategic priorities.
    • Cross-Functional Collaboration: Break down silos and establish clear processes for teams to work together effectively.
    • Metrics That Matter: Develop KPIs that track systemic health rather than just isolated departmental metrics.

Example:  Improving Patient Flow in the Healthcare System

  • A hospital, guided by its systems-informed vision of efficient, patient-centered care, maps its patient flow processes – from admittance to discharge.
  • Analysis reveals bottlenecks in lab work turnaround times and communication gaps between departments.
  • Systems-aligned strategies might include:
    • Investing in technology to expedite lab results
    • Implementing cross-departmental ‘huddles’ for patient status updates
    • Revising KPIs to focus on overall patient wait times rather than just individual departmental efficiency.

Building Systems-Thinking Skills Across Teams

Operationalizing systems thinking can’t be a top-down exercise.  Empower and equip your teams to adopt this mindset in their everyday work.

  • Training Programs: Offer workshops or training sessions focused on the basics of systems thinking, feedback loops, and system mapping. Tailor the content to your organization’s specific context and challenges.
  • Facilitate System-Mapping Exercises: Guide teams in mapping processes within their departments or cross-functional workflows. This helps them visualize the interconnectedness of their work and areas for improvement.
  • Integrate Systems Thinking into Reviews: During performance reviews or project evaluations, include questions about systems awareness. For example, “How did your decisions impact other areas of the organization?”
  • Celebrate Success Stories: Highlight examples of teams that use systems thinking to solve complex problems or create innovative solutions.

Creating a Culture of Continuous Learning

Operationalizing systems thinking isn’t a one-time project; it requires an ongoing commitment to learning and adaptation.  Leaders play a key role in fostering this culture:

  • Embrace Experimentation: Encourage a safe environment for trying new approaches, even if they don’t always succeed. Focus on the lessons learned from the experiments.
  • Data-Driven Decisions: Promote the use of data for identifying patterns, testing assumptions, and evaluating the outcomes of various initiatives.
  • Knowledge Sharing: Create platforms for teams to share insights, successes, and challenges related to implementing a systems perspective.
  • Walk the Talk: As a leader, demonstrate your own systems thinking by how you communicate, analyze problems, and encourage collaboration.

Systems Thinking in the Face of Challenges

Implementing organizational change will inevitably encounter obstacles.  

Systems thinking gives you the tools to persevere:

  • Expect Resistance: Not everyone will immediately embrace this new way of thinking. Be patient, communicate the benefits, and lead by example.
  • Address Root Causes: If initiatives fail to deliver expected results, don’t just blame individuals. Use systems thinking to analyze the underlying factors contributing to those outcomes.
  • Iterate and Adapt: Be flexible. Systems thinking encourages us to learn from experience and adjust strategies accordingly.

Remember, operationalizing systems thinking is a journey, not a destination. By consistently embedding these principles into your organization’s  processes, culture, and leadership practices, you create an adaptable and resilient system ready to thrive amidst uncertainty and change.

Chapter 5: Decision-Making and Systems Thinking in the Energy Sector

Introduction

The oil, gas, and petrochemical industries often rely on reactive decision-making, driven by immediate pressures like production targets, budget constraints, or operational emergencies. While necessary at times, this approach can hinder an organization’s long-term success. Systems thinking offers a powerful framework for a more strategic, proactive approach. It allows leaders to understand the interconnectedness of their organization and the wider energy landscape, leading to better decisions that promote organizational health and resilience.

Section 1: Holistic Decision-Making in Daily Operations

Problem Definition

In complex systems, it’s crucial to avoid mistaking symptoms for root causes. Systems thinking encourages a broader problem definition, prompting questions like:

Is this problem an isolated incident or part of a larger pattern? (e.g., Are there similar equipment failures across multiple sites?)

What related issues might we be overlooking? (e.g., Is declining market share linked to a need to diversify our energy portfolio?)

Are we adequately considering external factors? (e.g., Potential regulatory changes or shifts in consumer preferences towards cleaner energy sources?)

Consequences

Every decision has ripple effects. Systems thinking emphasizes tracing those effects several steps ahead. Consider:

Indirect Impacts: How might this decision affect other areas over time? (e.g., Could focusing on short-term cost-cutting harm innovation and long-term competitiveness?)

Unintended Consequences: Are there potential hidden costs or negative side effects? (e.g., Will maximizing extraction without adequate environmental safeguards lead to increased liabilities?)

Decision Locks: Could this decision reduce our flexibility in the future? (e.g., Will heavy investment in specific technology limit our ability to adapt to renewable advancements?)

Feedback Loops

Systems are filled with feedback loops – chains of cause-and-effect that can either amplify or balance a change. Understanding these loops is crucial:

Reinforcing Loops: Can this decision trigger a positive cycle? (e.g., Will improved procurement increase equipment reliability and, in turn, further boost production?)

Balancing Loops: Will it create self-regulation? (e.g., Investing in safety training could reduce incidents, fostering a stronger safety culture that further decreases incident rates over time.)

Stakeholder Input

Different parts of a system have different perspectives. Seeking input from diverse stakeholders offers invaluable insights into the potential ramifications of a decision. This promotes consensus-building and helps mitigate unintended consequences.

Example: The Pipeline Maintenance Decision

Problem: A section of pipeline shows signs of corrosion, requiring immediate action.

Traditional Decision: Opt for a quick, low-cost repair to get the pipeline operational again.

Systems Thinking Approach:

Deeper Questions: Is this an isolated incident or indicative of aging infrastructure? What are the long-term costs of repeated repairs vs. a more comprehensive replacement plan?

Consider Impacts: How would a prolonged shutdown ripple through the system, affecting production targets and customer commitments? Are there alternative transportation methods to maintain supply?

Explore Alternative Solutions: Can sensor technology and predictive maintenance reduce future risks? Could partnering with other users of the pipeline make a larger investment more viable?

Systems Thinking for Strategic Choices

Large-scale decisions about company direction, resource allocation, or significant operational changes have far-reaching consequences.  Systems thinking is vital to increase the chances of long-term success.

Alignment with Vision

Ensure that strategic choices directly support your systems-informed vision. Don’t let short-term pressures derail long-term goals of sustainability, innovation, or adaptation to the evolving energy landscape.

Leverage Points

Analyze your system map to identify those areas where strategic investments could have a cascading positive effect across the organization. This may involve focusing on bottlenecks, potential synergies, or investing in technologies with the capacity to transform operations.

Embracing Uncertainty

The future is always uncertain. Systems thinking acknowledges risks and promotes having contingency plans in place, especially for unintended negative consequences on the environment, community relations, or long-term adaptability.

Scenario Planning for Navigating Complexity

Scenario planning is a powerful tool for systems thinkers in the energy sector, aiding in making better decisions under uncertainty. Here’s how it works:

Identify Critical Uncertainties: What key internal or external factors could significantly impact your organization in the future? Consider:

Geopolitical events (conflicts, sanctions)

Technology shifts (breakthroughs in renewables, carbon capture)

Regulatory changes (emissions standards, environmental permitting)

Market demand trends (consumer preferences, fuel mix)

Develop Plausible Scenarios: Create a range of possible futures (‘optimistic,’ ‘pessimistic,’ and ‘most-likely’ scenarios) based on those uncertainties and their potential impact on the industry. Be creative and challenge assumptions.

Chapter 6: Fostering a Systems Thinking Culture

Culture Change: The Key to Sustainable Impact

Adopting systems thinking isn’t just about implementing new tools or processes.  To truly harness its power, you need to foster a culture within your organization that embraces this way of thinking and problem-solving.  This chapter guides you on this transformational cultural change journey.

Characteristics of a Systems Thinking Culture

Here’s what sets a systems thinking culture apart:

  • Curiosity and Inquiry: Employees are encouraged to ask “why?” There’s a willingness to challenge assumptions and explore deeper connections than what’s immediately apparent.
  • Shared Mental Models: A common understanding of systems thinking principles and language exists throughout the organization. This facilitates effective communication and collective problem-solving.
  • Collaboration: Breaking down silos and fostering cross-functional cooperation is a priority. Teams recognize their impact on other parts of the system.
  • Long-Term Perspective: Short-term pressures are balanced with a focus on the sustainability and systemic health of the organization.
  • Tolerance for Complexity: It’s understood that there won’t always be simple answers. Experimentation, learning from setbacks, and a willingness to adapt strategies are valued.

Strategies for Cultivating a Systems Thinking Culture

Embedding systems thinking into your organization’s DNA requires a multifaceted, consistent approach:

  1. Lead by Example: Leaders at all levels must visibly demonstrate a systems mindset in their decision-making, communication, and how they address challenges.
  2. Training and Development: Provide ongoing learning opportunities in systems thinking. Tailor workshops and resources to the specific challenges and roles within your organization.
  3. Integrate Systems Tools: Make systems mapping and feedback loop analysis commonplace in project planning, problem analysis, and strategic reviews.
  4. Incentivize Collaboration: Restructure performance evaluations and reward systems to recognize those who collaborate effectively across departmental lines for the greater good of the system.
  5. Celebrate Systemic Wins: Highlight and share successes achieved through a systems-thinking approach. This reinforces the behaviors you want to encourage.
  6. Mentoring and Coaching: Pair experienced leaders with new employees to instill a systems perspective early on. Provide coaching specifically focused on developing systems-aware problem-solving and leadership skills.

Example:  Transforming a Sales-Driven Culture

  • A company historically focused on individual sales targets struggles with infighting between departments and short-sighted solutions causing long-term customer service issues.
  • Cultural Shift Strategies:
    • Leadership workshops on systems thinking and the unseen costs of the current culture
    • Shared system mapping exercises involving sales, customer service, and product development
    • Revised KPIs focusing on overall customer satisfaction alongside sales metrics
    • Celebrating stories of successful cross-team collaboration to resolve customer issues.

Overcoming Resistance to Change

Changing organizational culture takes time and patience.  Here’s how to address common obstacles:

  • Fear of the Unknown: Provide clear explanations, examples, and support structures to help employees feel comfortable with new ways of thinking and operating.
  • Time Constraints: Integrate systems thinking into existing processes (meetings, reports) rather than treating it as a separate, time-consuming activity.
  • “We’ve Always Done It This Way” Mentality: Highlight past failures of traditional approaches and the potential long-term competitive advantages of systems thinking.

Long-Term Commitment and Continuous Learning

Building a systems thinking culture is an iterative journey, not a checklist item.  Here’s how to ensure ongoing growth:

  • Measurement: Develop qualitative and quantitative ways to track progress in fostering systems thinking behaviors (employee surveys, analysis of decision-making processes).
  • Adaptation: Adjust your cultural change strategies based on feedback and observed results.
  • New Employees: Integrate systems thinking onboarding and training to ensure it becomes a fundamental part of your organizational identity.
  • Celebrate Milestones: Publicly acknowledge and reinforce cultural progress.

A systems-thinking culture creates a resilient, adaptable, and innovative organization better equipped to navigate complexity and create lasting positive impact.

Chapter 7: Leadership Development and Systems Thinking

Nurturing the Leaders of Tomorrow

True organizational transformation requires investing in developing the next generation of systems-savvy leaders. This chapter explores how to embed systems thinking into leadership development programs, mentoring initiatives, and ongoing practices to support the growth of leaders at all levels.

Key Components of Systems-Oriented Leadership Development

  1. Foundational Knowledge: Ensure leaders have a solid understanding of:
    • Core systems thinking principles (interconnectivity, feedback loops, etc.)
    • Practical tools for system mapping and analysis
    • Case studies showcasing how systems thinking drives successful (and unsuccessful) outcomes in business.
  1. Applying Systems Thinking to Leadership Responsibilities:  Help leaders translate these concepts into everyday leadership practices:
    • Vision Crafting: How to develop a systems-informed vision for the organization or their team.
    • Strategic Planning: Using scenario planning and systems modeling to make informed and proactive decisions.
    • Problem-Solving: Identifying root causes rather than reacting to symptoms.
    • Team Building: Fostering collaborative teams with a shared understanding of system dynamics.
    • Communicating for Systemic Change: Explaining complex interconnected issues effectively to diverse stakeholders.
  1. Self-Awareness and Adaptive Thinking: Help leaders develop:
    • Recognition of their own mental models and assumptions that might hinder systems awareness.
    • Comfort with ambiguity and an ability to reframe problems as new information arises.
    • Willingness to question the status quo and challenge traditional ways of operating.

Integrating Systems Thinking into Development Programs

Here’s how to incorporate these components into leadership training:

  • Experiential Learning: Use simulations, case studies, and system-mapping exercises alongside theoretical lessons.
  • Action-Oriented Projects: Have leaders apply systems thinking to a real challenge within their team or department, emphasizing iterative learning and adaptation.
  • Multi-Level Programs: Offer programs for leaders at all levels, tailoring content to their specific roles and experience.
  • Communities of Practice: Facilitate ongoing knowledge sharing and peer support groups focused on systems thinking in leadership.

The Role of Mentorship and Coaching

Mentorship and coaching play a vital role in nurturing systems-aware leaders:

  • Pairing: Connect seasoned systems-thinking leaders with those developing these skills for ongoing guidance.
  • Personalized Support: Tailor coaching questions and feedback to foster systems thinking during decision-making, change initiatives, and everyday leadership challenges.
  • Modeling Behavior: Mentees learn through observing their mentors embody systems thinking as they navigate complex situations and champion the development of a systems-oriented culture.

Example:  Developing Systems-Thinking Department Heads

  • A company invests in a program for mid-level managers focused on the unique challenges of leading within a complex system. The program includes:
    • Systems thinking workshops
    • Department-level system mapping with a focus on cross-functional impacts
    • Facilitated scenario planning exercises specific to their areas of responsibility
    • Ongoing mentorship from senior executives well-versed in systems thinking.

Systems Thinking as a Lifelong Pursuit

Developing systems-thinking leaders isn’t a one-time event.  Encourage continued growth with:

  • Access to Resources: Provide an ongoing library of articles, books, and tools related to systems thinking, leadership, and your organization’s industry.
  • Reflective Practice: Build opportunities for reflection into leadership routines, encouraging leaders to analyze their decisions and strategies through a systems lens.
  • Networking: Support leaders’ involvement in external communities focused on systems thinking or relevant industry-specific systems challenges.

Measuring Impact

Track the effectiveness of your leadership development efforts over time.  Look for indicators like:

  • Improved Strategic Foresight: Leaders anticipating challenges and potential disruptions more effectively.
  • Enhanced Collaboration: Increased cross-departmental cooperation on initiatives with system-wide impacts.
  • Greater Adaptability: Leaders demonstrating flexibility when strategies need to be adjusted in a dynamic environment.
  • Employee Feedback: Surveys and conversations may reveal positive shifts in organizational culture and systemic awareness.

By prioritizing systems thinking in leadership development, you invest in the capabilities  needed to navigate complexity, foster innovation, and position your organization for sustainable success.

Chapter 8: Sustainability and Systems Thinking

Leading with Ethical Responsibility

In an era of climate change, resource constraints, and increasing demand for social responsibility, organizations can no longer afford to operate in isolation from the broader systems in which they exist. Systems thinking empowers leaders to go beyond short-term profitability and embrace a holistic approach centered on the well-being of their organization, its stakeholders, and the planet.

Systems Thinking for Sustainable Success

So, how does systems thinking foster a deeper commitment to sustainability?

  • Understanding Long-Term Impacts: Systems thinking unveils the hidden social and environmental costs of business-as-usual practices. It pushes leaders to consider their organization’s impact on future generations, not just the next quarter’s earnings.
  • Identifying Interdependencies: Mapping the flows of resources, energy, and waste within your system and its connections to external systems illuminates areas where your organization can minimize its negative footprint and potentially find regenerative opportunities.
  • Closed-Loop Systems: A systems perspective challenges the traditional linear take-make-dispose model. It encourages exploring circular economy principles where waste becomes a resource, and your organization designs for longevity, reuse, and responsible disposal.
  • Balancing Multiple Stakeholders: Systems thinking helps leaders reconcile the needs of diverse stakeholders: employees, customers, shareholders, local communities, and the broader environment. This facilitates finding solutions that create shared value rather than exploiting one group for the enrichment of another.
  • Ethical Decision-Making:  By considering the broader impacts of choices that seem purely financial,  systems thinking embeds a sense of ethical responsibility into strategic decisions, procurement practices, and supply chains.

Example: The Fashion Industry Transformed

  • The fashion industry, notorious for its environmental impact and labor abuses, is ripe for systems-thinking disruption.
  • Traditional Thinking: Focus on cost-cutting, trend cycles, and maximizing short-term sales.
  • Systems-Thinking Leadership:
    • Designing for repairability and longevity to reduce waste
    • Investing in ethical, resilient supply chains
    • Shifting consumer demand through transparency and sustainable marketing
    • Collaborating with other brands for systemic industry change

Beyond Compliance: Systems Thinking as a Moral Imperative

Sustainability must become more than a checklist item to meet regulations. Here’s where systems thinking instills a deeper ethical framework:

  • Recognizing Injustices: Systems thinking helps leaders see how their organization might be inadvertently contributing to environmental degradation, social inequities, or exploitation within global supply chains.
  • Embracing Complexity: Sustainable solutions are rarely simple. Systems thinking helps leaders navigate the trade-offs and uncertainties of transitioning to more responsible and environmentally sound practices.
  • Proactive Problem-Solving: Leaders driven by a systems-centered ethics look beyond just mitigating existing harm and focus on actively contributing to regenerative solutions within the systems they are a part of.

From Sustainable to Regenerative: The Power of Positive Feedback Loops

While reducing negative footprint is essential, truly sustainable leadership goes further. Systems thinking can spark innovation focused on positive, reinforcing feedback loops:

  • New Business Models:  Exploring ways your organization can create value and contribute to societal and environmental well-being (example:  product-as-a-service models that incentivize long-lasting, repairable designs).
  • Partnerships for Systemic Impact: Collaborating with NGOs, governments, or even competitors to tackle systemic sustainability challenges beyond what one organization can do alone.
  • Embedding Sustainability Metrics: Developing and utilizing KPIs that track progress towards social and environmental sustainability goals alongside financial performance metrics.

Systems thinking empowers leaders to move from thinking in terms of ‘less bad’ to envisioning organizations that are a force for positive, regenerative change within the complex global systems we all depend upon.

Chapter 9: The Future of Leadership with Systems Thinking

Navigating an Era of Exponential Change

The pace of technological advancements, shifts in the geopolitical landscape, and increasing environmental pressures create a complex and interconnected operating environment for tomorrow’s leaders.  Traditional leadership models that rely on linear thinking and isolated decision-making will fall short. Systems thinking isn’t just a valuable skillset – it’s becoming a necessity for guiding organizations into the future successfully.

Emerging Trends and the Need for Systems Thinkers

Let’s consider a few major trends that highlight the importance of systems thinking in leadership:

  • Accelerating Complexity: Technological breakthroughs, globalization, and intertwined social-environmental issues significantly increase the complexity leaders must navigate. Systems thinking provides the tools to understand and respond to this interconnectedness.
  • The Rise of Artificial Intelligence:  AI will both augment and disrupt traditional decision-making processes. Leaders must be able to leverage AI insights while recognizing its limitations and the systemic implications of its adoption. Systems thinking helps ensure AI is used ethically and aligned with broader organizational goals.
  • Decentralized Organizations:  Flatter hierarchies, remote work, and the gig economy demand a shift away from command-and-control leadership. Systems thinkers are adept at fostering collaboration, agility, and alignment within decentralized networks.
  • Emphasis on Purpose:  Stakeholder expectations are shifting.  Employees, customers, and investors increasingly demand that organizations have a positive impact beyond just profits.  Systems thinking leaders can craft business strategies that balance financial success with social and environmental responsibility.
  • Lifelong Learning Imperative: The rapid pace of change means that leaders can’t rely on past knowledge alone.  Systems thinking cultivates a curious, adaptive mindset necessary for ongoing learning and anticipating future disruptions.

Key Skills of the Systems-Thinking Leader of Tomorrow

What does this future-ready leader look like?  They will embody the following traits:

  • Pattern Recognition:  The ability to see beyond isolated events and identify trends and recurring archetypes that shape the organizational system.
  • Scenario Thinker: Comfort with ambiguity and a willingness to envision multiple plausible futures, enabling proactive planning and adaptability.
  • Collaborative Facilitator: Expertise in bringing together diverse teams, fostering a shared understanding of system dynamics, and facilitating collaborative problem-solving.
  • Ethical Navigator:  A deep commitment to responsible leadership, considering the long-term social and environmental impacts of decisions.
  • Technologically Savvy: Understanding the potential and limitations of emerging technologies and how they will shape organizational systems.
  • Adaptive Learner:  Embracing a growth mindset, continuously seeking new knowledge, and experimenting with novel approaches in response to dynamic landscapes.

Example:  The Tech Start-Up’s Ethical Growth

A rapidly scaling tech company begins to experience unintended consequences of its growth: algorithm bias and a disconnect between product development and community needs.

Systems-Thinking Leadership:

    • Maps out social and environmental impacts alongside technical success metrics.
    • Invests in ethical AI training and diverse hiring to mitigate bias.
    • Implements scenario planning to anticipate potential future disruptions caused by the technology.
    • Establishes community feedback loops to shape product development iteratively.

Nurturing the Next Generation of Systems-Thinking Leaders

To prepare for this future, here’s what organizations need to prioritize now:

  • Redefining Leadership Competencies:  Embed systems thinking into leadership development programs at all levels, alongside traditional business skills.
  • Foster Learning Ecosystems: Create organizations that encourage curiosity, experimentation, and knowledge sharing around complex issues.
  • Reimagine Performance Indicators:  Develop KPIs that balance traditional financial metrics with measures of systemic health, sustainability, and innovation potential.

The Imperative for Action

The challenges and opportunities of the future demand leaders who see the ‘big picture’, embrace complexity, and act with a sense of responsibility for the systems they are a part of.

Systems thinking offers a compass and a toolkit for navigating the uncharted waters ahead. By investing in developing systems-thinking leaders today, organizations create a legacy of resilience, innovation, and positive impact for generations to come.

Conclusion: The Dance of Excellence

Recapitulating the Journey

Throughout this book, we’ve embarked on a journey of transformation, exploring the powerful paradigm of systems thinking and its applications for visionary, adaptable, and ethically responsible leadership.

We began by recognizing that our world operates as a dynamic orchestra of interconnected systems, where every action reverberates across organizations, industries, communities, and the planet.  We learned the foundational principles of systems thinking – uncovering interdependencies, understanding feedback loops, and anticipating the emergent behavior that arises from complexity.

Building on this foundation, we explored practical ways to translate systems thinking into leadership actions. We examined how to craft a systems-informed vision, operationalize strategies that support systemic health, and make decisions that consider long-term consequences and foster resilience in times of uncertainty.

We embraced the importance of nurturing a systems-thinking culture, where curiosity, collaboration, and a shared understanding of the organization’s interconnectedness become guiding forces.  We saw the power of leadership development programs centered on systems principles to prepare both current and future leaders for the challenges and opportunities ahead.

Finally, we delved into the intersection of systems thinking and sustainability, recognizing the moral and strategic imperative to lead organizations that consider their impact on the environment, their communities, and future generations.

Systems Thinking: Not a Tool, but a Way of Being

Systems thinking isn’t just a set of tools to pull out when problems arise.  It’s a fundamental shift in how you, as a leader, perceive the world, approach challenges, and guide your organization.  It’s about cultivating a deep awareness of the interconnected dance of elements within and around you, and then learning to move with both grace and strategic intent.

The Path to Mastery

Like any complex skill, mastering systems thinking leadership takes practice, ongoing learning, and a willingness to embrace the following:

  • Humility: Recognizing that no one person can ever fully comprehend the entirety of a complex system. Openness to diverse perspectives and collaboration is essential.
  • Adaptability: Systems are dynamic. A mindset of experimentation, iteration, and a willingness to pivot strategies based on feedback is crucial to long-term success.
  • Long-Term Perspective: Balancing the immediate pressures of today with the imperative to ensure the health and longevity of the systems that sustain your organization and society.
  • Ethical Compass: Using the insights gained through systems thinking to make decisions that are not only strategically sound but also just, sustainable, and promote the well-being of all stakeholders.

The Invitation: Leading with Wisdom and Impact

The world needs leaders who are comfortable with complexity, equipped to navigate uncertainty, and driven by a desire to create positive, lasting change. Systems thinking provides a blueprint for this new paradigm of leadership.

This book has served as a guide, offering concepts, tools, and examples to illuminate your path. The true transformation, however, happens through action and continuous learning.  I invite you to:

  • Experiment: Start applying systems thinking to the challenges you face, both big and small. Observe the outcomes, reflect, and iterate.
  • Seek Mentorship: Find leaders who embody systems thinking principles. Learn from their experiences and insights.
  • Champion the Culture Shift: Play an active role in fostering a systems-oriented culture within your organization and your sphere of influence.

Remember, leadership is an ongoing journey of self-discovery and expanding perspective. Systems thinking provides you with the tools to navigate this journey with wisdom, foresight, and a deep commitment to leading with excellence – not just for your organization, but for the interconnected world we all share.

Let the dance continue!

Glossary

  • Archetype (Systems Archetype):  A recurring pattern of behavior within a system. Common archetypes include “Limits to Growth”, “Fixes that Fail”, and “Tragedy of the Commons.”
  • Balancing Feedback Loop:  A feedback loop that counteracts change, pushing a system back towards a stable state. (Example: A thermostat regulating room temperature)
  • Emergent Behavior: Complex, unpredictable system behaviors that arise from the interactions of individual elements. (Example: Traffic jams emerging from individual driver actions)
  • Interconnectivity: The fundamental principle that elements within a system are linked, and changes in one area can have ripple effects throughout.
  • KPI (Key Performance Indicator): A measurable metric used to track progress towards specific goals. Systems-informed KPIs focus on the health of the system as a whole, rather than just isolated metrics. (Example: Employee well-being survey scores alongside traditional profitability measures)
  • Leverage Point: A place within a system where a relatively small intervention can have a significant impact on the overall system’s behavior.
  • Positive Feedback Loop (Reinforcing): A feedback loop that amplifies change, driving a system further in one direction. (Example: A successful product launch leading to increased investment further fueling its growth)
  • Scenario Planning: A tool used to anticipate potential future states of a system based on different combinations of key uncertainties. Helps leaders prepare for a range of plausible outcomes.
  • System: A set of interconnected elements that work together to achieve a common purpose or produce specific outcomes. Systems can be small (a team) or vast (a global supply chain).
  • Systems Mapping: The process of visually representing a system, including its components, relationships, and feedback loops. Helps identify leverage points and potential unintended consequences.
  • Systems Thinking: A holistic approach to understanding and problem-solving that focuses on the interrelationships between elements within a system and the dynamic patterns that emerge over time.

Appendix: Tools and Templates

1. System Mapping Worksheets

Purpose: Guide leaders in visualizing their complex organizational systems within the energy sector.

Structure:

  • Key System Identification:
    • System Name: E.g., Offshore Exploration and Production, Refinery Operations, Petrochemical Product Distribution
    • Boundaries: What elements are included within the system, and where does it interface with external factors (suppliers, market, regulators, etc.)?
  • Elements:
    • Boxes or spaces to list key components:
      • Divisions: Exploration, Drilling, Production, Refining, Marketing, etc.
      • Subsystems: Specific facilities (refineries, oilfields), major processes.
    • Note: Level of detail can be adjusted – a high-level map vs. a more granular view of a specific process.
  • Connections:
    • Arrows or lines to indicate flows:
      • Material flows (crude oil, refined products, chemicals)
      • Information (market data, production reports)
      • Decisions (investment approvals, operational changes)
  • Questions:
    • Where are the critical bottlenecks or chokepoints within the system?
    • Are there areas where delays or disruptions can cascade?
    • What potential unintended consequences might arise from changes in one area?

Example (Simplified): Refinery Operations

  • Elements: Crude oil input, distillation units, cracking units, blending, storage, transportation
  • Connections: Flows of material through each stage, feedback of information on product quality, and market demand influencing production targets.
  • Potential Bottleneck: Distillation unit capacity limiting overall throughput

2. Scenario Planning Guides

Purpose: A step-by-step process for exploring plausible futures of the system, developing robust strategies in the face of uncertainty within the energy industry.

Structure:

  1. Identify Critical Uncertainties:
    • Questions focusing on:
      • Geopolitics (e.g., Will regional tensions create long-term supply disruptions?)
      • Demand Shifts (e.g., How rapidly will consumer preferences shift towards electric vehicles?)
      • Regulations (e.g., What are the likely trajectories of carbon pricing or emissions reduction targets?)
      • Technology (e.g., Could breakthroughs in carbon capture make it economically viable?)
  1. Scenario Matrix:
    • A table with the critical uncertainties as axes:
      • Example:
        • Regulation: High vs. Low
        • Technology Advances: Rapid vs. Slow
      • This creates four distinct scenarios: “High Regulation, Rapid Tech Advances”, etc.
  1. Impact Analysis (for each scenario):
    • Operations: Exploration, production levels, facility needs, asset valuation
    • Market: Product mix, pricing, customer segments, competitor actions
    • Environmental: Emissions, waste management, potential liabilities
    • Workforce: Skills needs, attraction and retention, community relations
  1. Strategic Options:
    • Brainstorm actions that make sense across multiple scenarios.
    • Identify where flexibility is vital.
    • Discuss how partnerships might mitigate risks.

3. KPI Development Templates

Purpose: Help translate systems thinking into measurable goals aligned with long-term health and sustainability within the oil, gas, or petrochemical sectors.

Structure:

  • System-Level Goals: Tie KPIs to the broader vision and desired system outcomes, reflecting a commitment to innovation, sustainable operations, and managing industry-specific risks.
  • Traditional Metrics: Include existing KPIs:
    • Financial (profitability, return on investment, etc.)
    • Operational (production volumes, efficiency, safety incident rates, etc.)
  • Systems Health Indicators: Examples and prompts:
    • Interconnectivity: % of projects completed on time and budget (indicates potential bottlenecks hindering flow)
    • Resilience: Average time to recover from disruptions (supply chain, equipment breakdowns).
    • Sustainability: Carbon intensity per unit of output, waste valorization rates, investment in renewable energy sources.
  • Balancing Metrics: Space to consider KPIs that measure potential tensions or trade-offs to ensure holistic system improvement (e.g., production targets vs. environmental impact)

References

Dawson, M. P. (2008). Systems thinking: Creative holism for managers. Wiley.

Goldratt, E. M., & Cox, J. (2014). The goal: A process of ongoing improvement (Rev. ed.). North River Press.

Meadows, D. H. (2008). Thinking in systems: A primer. Chelsea Green Publishing.

Senge, P. M. (2006). The fifth discipline: The art & practice of the learning organization (Rev. ed.). Doubleday.

Womack, J. P., & Jones, D. T. (2003). Lean thinking: Banish waste and create wealth in your corporation (2nd ed.). Simon & Schuster.

About the Author

Mohammad A. Albuzaid is a seasoned Engineer, Entrepreneur, President & Chief Consultant with over 32 years of experience across engineering, projects, turnarounds and inspections (T&I), joint ventures, organizational and leadership development. Specializing in advanced systems thinking methodologies, Mohammad is unwavering in his commitment to driving sustainable success for his clients. He harnesses his passion for helping individuals and organizations achieve their goals and dreams through innovative business models and practical tools. As a professional trainer, mentor, and the founder of over 30 small projects spanning Saudi Arabia, the UAE, and the USA, Mohammad’s influence and expertise are widespread.

Key Offerings:

  • Consulting Services: Mohammad’s consulting services are tailored to organizational and leadership development, problem analysis, solution design, implementation, evaluation, and improvement. His certification in industrial incident investigations underscores his role in leading investigation teams and reviewing investigation reports and findings.
  • Training Courses: Mohammad delivers customized training programs in leadership development, systems thinking, problem-solving, performance management, and beyond. His specialized courses on his unique business models stand out for their innovation and effectiveness.
  • Executive Roles and Board Membership: Mohammad’s extensive experience equips him for executive roles and board memberships, where he brings expertise in change management, consulting, and leadership development.

Models Developed:

  • The Quadruple Tracks Leadership Model (QTL)
  • Systemic Solutions for Complex Problems (SSX)
  • Capabilities-based Small Businesses (CBSB)

Publications:
Mohammad has authored eight books focusing on systems thinking, entrepreneurship, leadership, and small business development:

  • “Are Your KPIs OK? A Systems Thinking Guide to Fixing Misleading Metrics with KPIQC” (English)
  • “Mastering RCA through Systems Thinking, Symptoms Stage” (English)
  • “Think Differently – Systems Thinking and Lean” (Arabic)
  • “Systemic Solutions for Complex Problems – An Innovative Model” (Arabic)
  • “The Shahbander – A Guide to Successful Entrepreneurship” (Arabic)
  • “Your Small Business from A to Z – Capabilities-Based Small Businesses” (Arabic)
  • “Leadership Between Seriousness and Fun” (Arabic)
  • “The Journey of Creativity – The Comprehensive Guide to Stimulating Ideas and Turning Them into Innovations” (Arabic)

Education:

  • MBA from Open University Malaysia (OUM), 2008
  • BS in Applied Mechanical Engineering from King Fahd University of Petroleum & Minerals (KFUPM), 1991

Contact Information:

For more about Mohammad and his transformative work, visit his website at kanzae.com/mbuzaid, follow him on X @mohammadbuzaid, or connect on LinkedIn linkedin.com/in/buzaidm. 

For inquiries, Mohammad can be reached via email at mbuzaid@kanzae.com or by phone at +966-505-822-480.